Concise Financial Planning Software (CFPS),
founded in 1985, produces software that helps financial planners, insurance agents, brokers and others present quick,
compelling answers to clients' questions.
CFPS has a long history in meeting the needs of financial professionals.
In 1985 the company introduced its first software program: a client
portfolio tracking program called SMART Practice; and
in 1991 released the IRA Calculator program, which calculates required minimum distributions
for IRA accounts.
From 1986 to 1990, CFPS published SMART Trac, a semi-monthly
industry newsletter tracking the price, distributions, and performance of over 500 of the best-known mutual
funds and variable annuities.
In 1993, MF/ILLUSTRATOR was released, setting a new
standard in mutual fund hypothetical software with an emphasis on ease of use and marketing
The program produces presentation quality illustrations and has
a unique marketing
orientation that allows Registered Representatives to clearly focus
on concept selling.
Following the success of MF/ILLUSTRATOR for mutual funds,
in 1995 VA/ILLUSTRATOR was
released, performing similar functions for variable annuity
These programs are used by a wide variety of financial organizations
worldwide, including Pioneer Funds, State Street Research Funds, Franklin-Templeton Funds
and MetLife Insurance.
In 1998 CFPS added an Asset Allocation program
to VA/ILLUSTRATOR, permitting users to
evaluate client's existing portfolios and develop new ones, using
allocation models or designing their own, with an integrated client
questionnaire and automatic calculation of portfolio past performance
In 2001, CFPS released Financial Playbook, a
tool designed for the professional planner that is also useful for sophisticated investors.
Financial Playbook is a simple yet powerful toolset that allows users
to quickly calculate and modify complex financial scenarios, illustrating the results with both
graphs and tables, including professional-quality printed reports.
A unique feature of the Financial Playbook user interface is the ability to select
which of the pertinent parameters to solve for, from up to as many
as eight, rather than always solving for the same predetermined one. The product
includes 5 modules for calculating asset accumulation, income generation for retirement, college funding,
the cost of delaying an investment program and analyzing investment performance. The program's appearance
is easily customized for distribution by companies to their sales forces.
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About CFPS' Founders
Joel Lundy, the company's founder and President, has 10
years experience as a financial planner and licensed Registered
over 19 years' experience in the field of financial planning. During
this time he was
licensed with Royal Alliance, FSC Securities, and other broker/dealers.
Lundy was supervisor of account management for a Portland, Oregon
planning firm for three years. A pioneer in the use of computers
in financial planning
practices, Lundy started writing software in 1984 to improve the
efficiency of his own
practice, and has since led the development of all of CFPS's products.
Neil Malling, Vice President, has 6 years experience
as a financial
planner and licensed Registered Representative, and over 16 years'
the financial services industry. Prior to joining CFPS, Malling
spent several years
as a manager with a firm developing and publishing seminars and
software for the
financial services industry, where he revised and enhanced the LifeGoals
Planning software, a program used by many financial planners nationwide.
He holds a
BS degree from Case Institute of Technology and an MBA degree from
the University of
Pennsylvania's Wharton School, and worked for 15 years in civil
management positions for domestic and international construction
firms prior to
entering the financial planning field.